opens us up to strategic initiatives that grow the business. We can better use our team and their skill sets.
Get all the pieces you need to create a polished online store, including 2 unique, ready-to-launch templates.
Customize page and component design for mobile and web, apply best-practice guidelines for your industry
An effective consumer Search and Discovery process for products is key to the success of any ecommerce website. A template for search contains the visual and interactive components and screen layouts to ensure a best-in-class online experience.
A well-thought-out ecommerce user experience is critical: the online shopping stage in which people explore and evaluate their product buying options, where they’re susceptible to recommendations, ratings, and reviews.
The underlying functionality that drives the customer journey through the messy middle is search. Customers come to an ecommerce site in search of the perfect item. They look at their search results, which may encompass everything from products, features, and prices to reviews, delivery costs, and delivery or pick-up options. If satisfied, they keep searching until they find what they want, but only if the search experience measures up to their expectations. Customers expect relevant content to immediately appear at their fingertips. They’re also continually evaluating the finesse of the site’s overall user experience, along with the company’s branding and reputation.
The secret lies in design simplicity and well-placed navigation features (the search bar, facets, product categories, and menus). The best design revolves around easy access to product recommendations and related items. It incorporates visual techniques that highlight relevant or related content. It may encompass federated search, which allows shoppers to find non-product items such as articles and FAQs along with products, ideally all provided by a single, enjoyable Search and Discovery experience.
The retail web design options include:
- Home page layouts with global navigation headers and user-tailored carousels built for discovery
- A multicategory autocomplete (“predictive search”) search box with query-suggestion functionality
- A product listing page that works well for both searching and browsing, with filters and a sort of panel
- A product detail page that includes recommendations and lets shoppers search user reviews
- A store locator that lets shoppers find the closest brick-and-mortar location if they prefer to pick up the item
How to get started
Ready to check out?
If you’re an entrepreneur, you can either start with the predesigned mockups and customize them to fit your company brand, or you can add UI components to your own mockups and design system
We hope you’ll dive in and explore the templates. Check it out now!